For indie authors and publishers
Marketing and distribution for imaginative people with limited budgets.
No use having a great marketing campaign but no one can get their hands on your book! We’ll discuss the options available – from wholesalers to direct selling. One size doesn’t fit all and margins are always squeezed. What will work best for you? There is no right or wrong answer.
Book marketing and promotion should be part of the process very early on. How do you get started? How do you build your brand? How do you create interest in your book? How do you sell? We discuss how to create a marketing plan that is practical and affordable. And one designed to help SELL your book!
Putting it all into practice
Rachael will share some helpful tips and tricks for marketing and promotion. What are the basics you must follow and what are some of the things you need to know. Attendees will be given a How to Guide to help them get started.
Metadata is Marketing
Bibliographic data will be something you have to manage for all formats of your book. We’ll talk briefly about what that means. We’ll cover the importance of Nielsen, Thorpe Bowker, and Titlepage as well as options for broader coverage through distribution channels for print and ebook formats.
Participants will receive a copy of Rachael's 'how to' marketing and distribution strategy guide.
Book your space
Saturday 6 August 2022
Cost: $30 members | $45 non-members
Time: 2pm - 4pm (AEDT)
Online, via Zoom
More about Rachael
With 30+ years of experience in the publishing industry, Rachael has been delivering outsourced sales and marketing solutions to assist local and international book publishers since 2014 as the Director of RM Marketing Services.
Rachael has extensive knowledge of the challenges facing independent authors and small, independent press.